When it comes to quality investigative journalism in Korea, I think there is no greater standard bearer than SBS Broadcasting. The professionals at SBS take great pains to check facts and scan over details with a fine-toothed comb in order to provide agenda-free, balanced, and accurate news stories to its viewing audience.

Case in point: On the 8 o’clock news (June 11), SBS ran a news story informing us of the perils of the big three brands (Nike, Adidas, Puma) dominating world sports apparel markets (ahem, including the Korean market). The network’s report mentioned that youngsters in Asia worked long hours for low wages to support these foreign companies. The fact that the anchor also mentioned that these brands’ domination of the Korean market was harming sales of home-grown brands was purely coincidental, I’m sure, since SBS is renowned for agenda-free reporting.

Oh yeah, there was one minor flaw in the report. The graphic used showed the logos for American giant Nike, German uberbrand Adidas, and the Korean knock-off Pama. I guess this muddles the message a bit.

SBS failed to mention in their report the illegality of ripping off other brands’ logos. No doubt that’ll be the subject of their next investigation. Thanks, SBS. And keep fighting the good fight.

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pama.jpg

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