Gangnam Club Scene 1997
After reading a post over at Scribblings of the Metropolitician about Park Jin-young and seeing his name in the news recently, I started feeling nostalgic and decided to delve deep into the vault for footage of video I took in 1997 at a Gangnam “Rock Cafe” called Venturi. For those who don’t know, “rock cafes” are/were underground clubs. There weren’t any “dance floors” per se. People simply danced near the table where they were sitting - much like many of the clubs in Hong-dae today. The mid-90s were the heyday for underground clubs in Gangnam. Hong-dae was around back then, but it was nothing near the scene that it is today. If my memory serves me correctly, there were about five or six of these clubs in Gangnam back then. My favorites were Venturi, Lexus I, and Lexus II. Oh the stories I could tell about what went on in these places. But I won’t. Don’t ask.
You’ll notice in the video that things weren’t too much different from what they are like nowadays. One thing that was different was that there was a specific dance that accompanied each Korean song. It was kind of fun…and funny…to watch everyone performing the same moves. Also, whenever a foreign song came on, many dancers sat down because they didn’t know how to dance to it. Not much freestyle back then. You’ll notice in the video that there are four foreigners doing the dances. When they weren’t dancing, they were working the bar at Venturi. The four were American soldiers. That was a relatively new development at the time - soldiers roaming out of the Itaewon area, that is. At least it was new for Venturi.
It was fairly early in the evening when I shot this video, so the club wasn’t too crowded. Usually it was quite packed. Alas, as time went on, a few Korean-style “booking” clubs opened up in Gangnam and as the crowds started moving there, the rock cafes slowly lost customers until they finally disappeared; the one exception being 4X, a late arrival on the scene.
February 18th, 2007 at 8:23 am
Some nice hotties in there. Soldiers outside of the ville????? Crucify them!!!!!!
February 19th, 2007 at 10:16 am
That’s cool. Wonder where those girls are now.
The lipstick look was different back then, wasn’t it? Heavy and dark.
February 19th, 2007 at 9:49 pm
ah yes, 4X, the bar where all foreigners (or just foreign males?) pay 10,000won cover charge. Koreans all go in free.
Nice music though. Pool table-top dancing was nice.
February 19th, 2007 at 10:02 pm
Ah, Lexus… (I only knew the one behind what used to be Tower Records in Gangnam). One of the most impressive meat markets I have ever seen in my life… in any country. Those were some aggressive women who went there.
February 19th, 2007 at 11:41 pm
man, what a difference a decade makes. a lot of the nightlife seems so ultra-slick and pretentious now, it is strange to see the awkward kind of innocence and genuine fun the people are having in the video. this same maturation has occurred or is occurring all over asia. sad to see things change but glad to have been a witness to it.
February 20th, 2007 at 9:11 am
Mark,
Those soldiers were mini-celebrities back then. My, how times have changed.
Whitey,
Wine-colored lipstick was big back then. I kind of liked it.
ak,
When 4X first opened, it didn’t charge any cover. In fact, I would say that the day they started marked the end of that particular “rock cafe” era. Also, 4X used to be much smaller and simpler. In my opinion, it was much better before it remodeled. An added note, I don’t know if you’ve ever been to a bar called Uncle 29, but if you have you might have noticed that it is huge (covering two floors). When it first opened it was nothing more than a little “hole in the wall” joint. Much cooler then.
Noah Body (nobody?),
Agreed.
easternedge,
I think a large part of the reason things were different back then was that there were way fewer foreigners, therefore we didn’t “pose a threat”, so to speak. But I have to laugh when I read stories about relatively recent events in Hongdae signaling a decline in morality in Korean society. Uh, no.
March 19th, 2007 at 10:19 pm
iceberg, what are some of the more noteworthy gimmicks and trends you’ve seen emerge out of the seoul social scene over the past decade? you got the synchronized dancing, flaming cocktail shows, shine the spotlight and make the couple kiss, a big techno - dori-dori thing a while back and a prison bar where the guests were handcuffed to a cell and had toilet paper as napkins. can u think of any others?
April 30th, 2007 at 6:21 pm
no
May 7th, 2007 at 8:07 pm
Sorry for never getting around to answering your question Eastern. I’ve been kind of wrapped up in other things lately. I’ll have to think about it, but one that comes to mind right now was the cocktail bar/pool hall thing about seven years ago. Loved that one.